3 Proven Pricing Strategies to Close Your Home Sale Faster

By Josh Painter

Josh Painter is a coach, philanthropist, and the author of the book Best Version Ever.

Setting the right price for your home is tough. One wrong move could cause your listing to linger on the market and lose its momentum. Pricing can make or break your sale. If you’ve ever felt unsure how to price your home, I’m here to help you get it right. Here’s what you need to do:

1. Price for the future, not just today. The housing market moves quickly – faster than most can keep up with. Pay attention to pending sales instead of just looking at homes that have already sold. This is where you get a sneak peek into the future. Why? Pending sales show where the market’s headed, not where it’s been.

Imagine listing your home today but with a price that aligns with what buyers expect a month from now. Suddenly, you’re ahead of the game, and that’s a powerful position to be in. Stay ahead, and buyers will notice.

2. Keep it real–set honest expectations. Sometimes, it’s tempting to price high just to “see what happens”. But if you’re serious about selling, you need a price that pulls buyers in, not pushes them away.

Here’s the deal: your price needs to make sense, and buyers can tell when it doesn’t. If your heart’s set on a higher price, I’ll be straight with you – it could mean more time on the market.

3. Make a plan and stick to it. Every good sale needs a solid plan. If the price isn’t pulling in offers, don’t worry–that’s why we have a pricing reduction strategy. With a smart reduction plan, you’re never caught off guard. This keeps the momentum going and shows buyers you’re serious about selling.

Pricing a home right is an art and a science, and it’s okay to need a little help. Reach out to me at (951) 265-3524 or jpainter78@gmail.com, and let’s create a pricing plan that works for you and your unique goals. Together, we’ll create a strategy that not only attracts buyers but also closes the sale confidently.